RB Leipzig x PUMA 24/25 Third Jersey Launch Featuring Live Breakdance Performance

For the launch of RB Leipzig’s 24/25 Third Jersey, Emphasis Entertainment partnered with PUMA and Red Bull to deliver a dynamic breakdance performance in front of the club’s top talent—including Xavi Simons, Péter Gulácsi, Christoph Baumgartner, David Raum, and Xaver Schlager. The activation fused football culture with urban movement, creating a memorable global campaign moment that energized fans and elevated the brand experience.

https://video.wixstatic.com/video/a5c8f2_944f064739eb450ba930f48fa1f1df05/480p/mp4/file.mp4

Our dancers delivered a powerful live performance that fused football culture with street dance, creating an unforgettable brand moment for fans and guests alike. From explosive power moves to synchronized choreography, the show reflected the bold identity of the new kit and the dynamic spirit of the campaign.

We specialize in premium entertainment for sports activations, brand launches, and experiential marketing—turning major campaigns into cultural experiences.